This relatively unknown legal agreement is required, regardless of the size or size of your business. The documents in this Professional Fundraiser Agreements (Charities) file are in compliance with the RGPD (General Data Protection Regulation). They also comply with the provisions of the Charitable Act that govern agreements between a charity and a „professional fundraiser.“ In particular, the charitable law requires the professional fundraiser to enter into a written agreement with the charity, which not only establishes the agreement between them, but also covers a number of other specific issues defined by the legislation. Retailers who partner with charities to raise money or raise awareness of something are a common sight. You`ll see shares on any high street, a common example in supermarkets is the innocent long-standing smoothies Big Knit – a joint project with Age UK, where knitwear is encouraged to make hats for innocent smoothie bottles worn by bottles and 25p of every drink sold goes to Age UK. This type of agreement and other actions, including affinity cards and lotteries, lead the company concerned to raise its own profile by logging into the charity. This makes the company a „commercial participant“ and includes a set of rules and regulations that the company and the charity must follow. The requirement is to ensure public transparency, which must be clear about where their money is going and to ensure that you are responsible for your donations. The requirements of the Charities Act 1992 are also those of the CAP code (CODE OF NO-BROADCAST, VENTE PROMOTION AND MARKETING DIRECT) and the BCAP (The UK Code of Broadcast Advertising), which was designed with consumers in mind. A violation of these requirements is a criminal offence under the Charities Act of 1992 and may result in a fine.
However, any resulting negative publicity will likely further damage the reputation of you as a retailer and the charity involved. The Advertising Standards Agency can also impose penalties for violations of CAP and BCAP codes – so it is important to meet the requirements and ensure that their relationship with a charitable partner is respected from the outset. The legislation specifies what such a declaration should contain – it must include the name of the charity (or even the charities, if there are more than one and, if so, the shares in which the institutions will benefit) and the „observable amount“, which is essentially the amount given per item sold (the 25p per bottle in the example above) or the total amount the result of the business.